High energy, creative media professional with exceptional copywriting, technical and communication skills. Offering nearly 30 years of broadcast and marketing experience creating award-winning content for commercial and public stations. Personable, enthusiastic contributor who is adept at analyzing and understanding marketing, advertising and budgetary needs. Fully experienced in new digital media and the tools of online, audio/video and entertainment production.
Specialties: Audio/Radio Production, Video/Television Production, Copywriting, Business/Instructional Writing, Commercial Voiceover, Creative Services, Broadcast/Multimedia Producer, News Editor, Public Speaker, Marketing, Music Composition/Production, Website Maintenance
Specialties: Audio/Radio Production, Video/Television Production, Copywriting, Business/Instructional Writing, Commercial Voiceover, Creative Services, Broadcast/Multimedia Producer, News Editor, Public Speaker, Marketing, Music Composition/Production, Website Maintenance
Employment
ROWAN UNIVERSITY
Assistant Station Manager
Nov 2012 - Present
ROWAN UNIVERISTY
Adjunct Professor - Radio Production, Radio News & Sound Communication
Sep 2013 - Present
LEO KIRSCHNER PRODUCTION VOICEOVERS
Voiceover / Multimedia / Music Producer
Nov 2010 - Present
ATLANTIC BROADCASTING / LONGPORT MEDIA
Director of Creative Services
Jun 2008 - Oct 2012
ACCESS 1 COMMUNICATIONS
NBC Affiliate News Producer / Television Creative Services
Jun 2008 - Aug 2012
ACCESS 1 COMMUNICATIONS
Director Of Radio Creative Services
Feb 2006 - Jun 2008
MILLENNIUM RADIO GROUP
Director Of Creative Services
Oct 1999 - Feb 2006
LENFEST MEDIA GROUP / COMCAST
Production Assistant
May 1999 - Oct 1999
NJ BROADCAST PARTNERS, LTD.
Production / Operations Manager
Feb 1998 - May 1999
AMCOM (MARGATE) COMMUNICATIONS
News / Production Assistant
Mar 1996 - Feb 1998
RODIO RADIO, INC
Music & Creative Services Assistant / On-Air Talent
Mar 1994 - Mar 1996
Assistant Station Manager
Nov 2012 - Present
- Overseeing the seven-day a week operation of the nationally recognized and award-winning college radio station WGLS-FM. Assisting in the implementation of station policies. Helping monitor programming, sports, promotion and engineering departments, in addition to underwriting and student executive staff. Coordinating public affairs programming that reflects the needs of the University and surrounding communities. Ensuring compliance with FCC regulations, including EAS and the public inspection file.
ROWAN UNIVERISTY
Adjunct Professor - Radio Production, Radio News & Sound Communication
Sep 2013 - Present
- Providing undergraduate students with a fundamental understanding of radio broadcasting, journalism and production across multiple classroom curriculums. Projects include radio news, copywriting, interviewing, promos and 30 minute documentary programs. Supervising hands-on experience with digital audio editing software, professional studio equipment, national news wire services, and on-air delivery. Examining the history, physics, and function of sound recording as it relates to radio, television and film media.
LEO KIRSCHNER PRODUCTION VOICEOVERS
Voiceover / Multimedia / Music Producer
Nov 2010 - Present
- Providing copywriting, audio/video, voiceover, music composition and production services for advertising and entertainment clientele. Collaborating on diverse local and national projects such as television & radio advertising (NBC Atlantic City, WSNJ & Quinn Broadcasting), film (Echelon 8, Speed Damon & Holly), television programming ("Eco Files") and theatre (O Night Divine).
ATLANTIC BROADCASTING / LONGPORT MEDIA
Director of Creative Services
Jun 2008 - Oct 2012
- Supervised the creation of various radio commercials and imaging for a five-radio station cluster in Atlantic City (WMGM/WTKU/WWAC/WOND/WGYM). Oversaw the production and implementation of successful marketing and programming strategies for a diverse group of music and talk formats in English and Spanish. Produced and implemented promotional/commercial elements for the Philadelphia Eagles Football Network and CBS Radio's WIP At The Shore. Fulfilled contractual program and local scheduling obligations for national syndication companies such as Westwood One/Dial Global, Premiere Networks, Geator Gold Radio and ABC Radio.
ACCESS 1 COMMUNICATIONS
NBC Affiliate News Producer / Television Creative Services
Jun 2008 - Aug 2012
- Performed the duties of newsroom/line producer for Atlantic City’s regional NBC 40 television affiliate employing solid news judgment, and a fast, bold writing style. Contributed to the creation of highly energized and successful marketing campaigns for local advertisers and station positioning. Collaborated with AC Weekly publication for the weekly radio/television program segment “Entertainment Minute” to increase mutual branding opportunities. Assisted in the production of public affairs program segments such as “Health Update”, co-produced with Shore Medical Center.
ACCESS 1 COMMUNICATIONS
Director Of Radio Creative Services
Feb 2006 - Jun 2008
- Supervised the creation of various radio commercials and imaging for a five-radio station cluster in Atlantic City (WMGM/WTKU/WJSE/WOND/WBSS). Oversaw the production and implementation of successful marketing and programming strategies for a diverse group of music and talk formats in English and Spanish. Produced and implemented promotional/commercial elements for the Philadelphia Eagles Football Network. Fulfilled contractual program and local scheduling obligations for national syndication companies such as Westwood One, Premiere Networks, and ABC Radio.
MILLENNIUM RADIO GROUP
Director Of Creative Services
Oct 1999 - Feb 2006
- Wrote and supervised production of creative commercial, award-winning promotional and program elements for a New Jersey statewide radio cluster (WFPG/WPUR/WKOE/WKXW). Implemented effective marketing strategies which have yielded premium advertising rates and increased corporate revenue. Directed the production of Multimedia/Internet web presentations for the company’s $30,000 "Live Free For A Year" radio contest for prospective advertisers and underwriters. Contributed to sales revenue and audience generating contests and promotions such as the award-winning “Teacher of the Year”, co-sponsored by Kerbeck Automotive. Helped to oversee on-air promotional elements for one of the nation’s most successful talk radio stations, NJ101.5 WKXW-FM.
LENFEST MEDIA GROUP / COMCAST
Production Assistant
May 1999 - Oct 1999
- Oversaw the technical and esthetic audio demands of a newly formed live, local and interactive full service cable news channel featured on the Philadelphia-based Suburban Cable (TSM News re-launched as Comcast CN8 local news network.)
NJ BROADCAST PARTNERS, LTD.
Production / Operations Manager
Feb 1998 - May 1999
- Created all commercial and promotional radio elements for a 25Kw station in the Atlantic City Market (WRDR). Assisted in implementing marketing and revenue strategies that have resulted in the property’s increased worth from $6 million to $14 million in just 18 months.
AMCOM (MARGATE) COMMUNICATIONS
News / Production Assistant
Mar 1996 - Feb 1998
- Served as full time on-air news reporter and editor for a three-radio station cluster in southern New Jersey (WMID/WIMD-AM/WSAX).
RODIO RADIO, INC
Music & Creative Services Assistant / On-Air Talent
Mar 1994 - Mar 1996
- Provided music programming, production and marketing assistance for a local New Jersey nostalgia radio station (WRDR).
Education
Rowan University
Master of Arts (M.A.), Writing
2020
Rowan University
Bachelor of Arts (B.A.), Communications (RTF)
1994
Master of Arts (M.A.), Writing
2020
- Activities and societies: Editor of Glassworks, a publication of Rowan University's Master in Arts in Writing
Rowan University
Bachelor of Arts (B.A.), Communications (RTF)
1994
- Activities and societies: Executive Staff WGLS-FM, Production Assistant RCNJ-TV, Original producer/department liaison with College of Music's "Fundamentals of Jazz Studies" on-air radio course.
- Minor in Music Composition
Conference Presentations
CBI National Student Electronic Media Convention, Baltimore, MD. (October 2022)
Jones, D., Kirschner, L. "College Radio in a Post-COVID World"
CBI National Student Electronic Media Convention, Philadelphia, PA. (October 2018)
Kirschner, L. “How To Build And Retain Staff At A College Radio Station”
93rd ACP/CMA Annual National College Media Convention, Philadelphia, PA. (October 2014)
Kirschner, L. “Getting Students Interested in Student Radio”
Jones, D., Kirschner, L. "College Radio in a Post-COVID World"
CBI National Student Electronic Media Convention, Philadelphia, PA. (October 2018)
Kirschner, L. “How To Build And Retain Staff At A College Radio Station”
93rd ACP/CMA Annual National College Media Convention, Philadelphia, PA. (October 2014)
Kirschner, L. “Getting Students Interested in Student Radio”
Honors & Awards
- 2022 Pinnacle Award - Four-Year College Station of the Year (WGLS-FM)
- 2016 Hermes Creative Award (Radio Program) - "50 Years and Counting: An Oral History of WGLS-FM"
- 2016 Communicator Award of Distinction (Radio Production) - "50 Years and Counting: An Oral History of WGLS-FM"
- 2015 Communicator Award of Distinction (Online Education Video Production) - "The Story of WGLS: A 50th Anniversary Celebration"
- 2013 New Jersey Broadcasters Association’s Best of the Best (Voiceover) - Television Production "NBC 40 Gentilini Ford”
- 2013 Communicator Award of Distinction (Production/Editing) - "WGLS End Of The World" Radio Promo
- 2011 "WGLS-FM Hall Of Fame" Recipient, Rowan University, Glassboro, NJ
- 2007 New Jersey Broadcasters Association’s Best of the Best (Voiceover) - Television Production "NBC 40 Jersey Devil Jobs.com”
- 2002 Radio & Production Magazine’s Best Small Market Promo Award (Production) - “WKOE’s Britney Bird Holiday Contest”
- 2001 New Jersey Broadcasters Association’s Best of the Best (Radio Promotion/Production) - "WFPG Teacher Of The Year"
- 1992 NACB Radio Awards for Creative Commercial Production and Creative Programming - "Food Labels PSA"
Professional Associations
American Federation of Teachers
ASCAP
Broadcast Education Association
College Broadcasters Inc.
National Association of Broadcasters
New Jersey Broadcasters
Rowan University Alumni Association
ASCAP
Broadcast Education Association
College Broadcasters Inc.
National Association of Broadcasters
New Jersey Broadcasters
Rowan University Alumni Association
Publications
The Rowan Radio 89.7 WGLS-FM Student Operations Manual, Rowan University, 2022.
"Review: Penultimate Human Constellation", Glassworks Magazine, 2019.
"The Aftermath of Tragedy", Glassworks Magazine, 2019.
"Originality? There is No Such Thing!", Glassworks Magazine, 2019.
"Review: Penultimate Human Constellation", Glassworks Magazine, 2019.
"The Aftermath of Tragedy", Glassworks Magazine, 2019.
"Originality? There is No Such Thing!", Glassworks Magazine, 2019.
